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Care Quality Commision

Good Morning Britain’s 1 Million Minutes campaign aims to end loneliness

More than half of British people reported feeling lonely after the death of a loved one, with a third stating that it had had a detrimental effect on their mental health according to a survey conducted by the television programme.

In order to combat this, the 1 Million Minutes campaign allows you to pledge your time to combatting loneliness, ranging from just an hour overall to 3 hours a month - so far, over 48,000,000 minutes have been pledged towards ending loneliness this year.

How your pledged minutes can help someone this festive season

You can either pledge minutes to help an elderly relative, neighbour, or anyone else you believe could use someone to talk to this Christmas, or can undertake volunteering with one of the campaign’s charity partners.

Contact the Elderly

Chief Executive of the charity, Meryl Davies, stated: “Christmas is seen as a time of joy and celebration but for many people – especially those who have lost a loved one – it can be one of the loneliest times of the year. Nearly half a million older people face spending the festive period alone this year, many of whom have been widowed.”

Contact the Elderly has been in operation for over 50 years tackling loneliness in elderly people living home alone, often with mobility difficulties which make socialising a challenge. You could become a volunteer driver and help transport people to and from the monthly tea party, or become a tea party host.

Grief Encounter

Grief Encounter is the UK’s largest open-access childhood bereavement charity, supporting young people following the death of a loved one. There are a range of volunteering options available, ranging from sending out ‘Greif Relief Kits’, to helping out at bi-monthly craft workshops.

Cruse Bereavement Care

Cruse Bereavement Care is the largest bereavement charity in England, Wales and Northern Ireland, offering support to people of all ages following the death of a loved one. You can help tackle loneliness alongside this charity as a “More than Words” volunteer, helping to arrange peer-led support groups in your local community. If you live nearby, you can also volunteer some of your time at the Cruse Helpline located in Richmond, Surrey.


Our home care team are ready to do our part to tackle loneliness over the festive season. We take the time to ensure that none of our clients feel neglected and can provide you or your loved one with any level of support required, ranging from carrying out chores to lending a friendly ear and company. Contact our team today to discuss your requirements.

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